Quite often there are a lot of details hidden into documentation articles that tend to make the difference. Taboola’s documentation applies to that too, and sometimes it’s best to have them all in one place for later reference.
The best results come from using data-driven campaign optimization strategies rather than impulsive optimization actions. See what KPIs, formulas, and dimensions you need to care about in order to get your campaigns in the right direction.
As you can see, the first day was pretty good for a new campaign, with just about -20% ROI. After this, the 4th rule kicked in and doubled the budget the second day, from $100 to $200 which caused a new influx of publishers coming in and lowered the overall ROI to -35%.
Explore the most successful ads, verticals, and networks that generated over 12 billion visits during 2018 using native advertising only. Premium stats inside!
In this article you will find all the available tracking tokens/macros for Taboola. Detailed list of available tracking tokens/macros Below you may find the full list available tracking tokens provided from Taboola.