With more than a decade operating in the online advertising business, PopCash is one of the most used self-served platforms in the industry. Providing worldwide inventory, advanced targeting options and a robust API – PopCash is amongst the first traffic networks to welcome automation. Using API
In this article we will show you how easy it is to connect your Binom tracker and PopCash account to TheOptimizer Mobile so that you can have full control over your campaigns without having to spend long hours optimizing them manually
This interview with MGID is the first of a series of interviews that we are going to have with important representatives of different Native Sources. The goal is to have an official opinion about how each traffic source works, and what are the best practices
Loved by seasoned marketers and initially feared by beginners, landing pages are one of the most important puzzle pieces of our funnels. There is where we implement time-tested marketing techniques to grab our visitor’s attention and excite them to convert. There is where we get
Being one of the most important puzzle pieces in performance marketing campaigns, we have to make sure to properly setup tracking from our traffic source to our tracker. This way we are able to easily identify what are the key variables that are fueling our
While scoring new competition levels and higher bid rates, again during 2017 Pop/Redirect resulted to be one of the most used traffic types in the affiliate industry. But, what happened during 2017? Which countries had the hottest converting traffic? Who supplied affiliate marketers with good converting
The year we are leaving behind, 2017, can be considered as the year during which Native Ads went viral and everyone tried to jump on the running train and get a piece of it. But what were the top verticals of the year? Which affiliate networks dominated
In this post we will go through the simple steps of setting up ThriveTracker and RevContent on TheOptimizer.io, and start using the platform to automate your campaign optimization process. (Hint: Special promo code for all ThriveTracker users at the bottom of the post) Also we are going
Even though traffic quality is considered to be a never-ending concern for most media buyers, that is not necessarily the cause why your native campaigns are
[vc_row][vc_column][vc_column_text]Quality is one of the main concerns when it comes to Pop/Redirect traffic. As we focus on launching and scaling new campaigns we have to continuously deal with Bot clicks that screw our stats and pay good money for. Being an issue usually related to