Quite often there are a lot of details hidden into documentation articles that tend to make the difference. Taboola’s documentation applies to that too, and sometimes it’s best to have them all in one place for later reference.
The best results come from using data-driven campaign optimization strategies rather than impulsive optimization actions. See what KPIs, formulas, and dimensions you need to care about in order to get your campaigns in the right direction.
Check out the step-by-step break down of this Native to Search Arbitrage campaign that yielded 37%+ ROI on Auto-Pilot with just 10 simple optimization rules
This article will guide you through a detailed walkthrough on how Native to Search Arbitrage Whaworks and the setup you need to efficiently such campaigns
Designed with extensive user feedback in mind, our updated new interface makes it even easier to manage and optimize your native advertising campaigns on auto-pilot
This simple trick will help you explore audience demographic details for your native advertising campaigns’ for free using Google Analytics. Follow the step-by-step instructions in this guide
If you’re using Google Analytics to track your native advertising campaigns performance, then you might want to have all your vital campaign metrics accurately aggregated in one dashboard and translate your optimization tasks into automatic rules
As you can see, the first day was pretty good for a new campaign, with just about -20% ROI. After this, the 4th rule kicked in and doubled the budget the second day, from $100 to $200 which caused a new influx of publishers coming in and lowered the overall ROI to -35%.
If you have previously run performance-based marketing campaigns through a DSP, you know how easy it is to get traffic from multiple ad exchanges at once. But on the other hand, you certainly know how complicated it gets when you have to individually optimize every exchange. Especially when it comes to fine-tuning publishers, ads, exchange bids, publisher bids and so on.
Here’s how you can quickly automate your Yahoo Gemini campaigns optimization without having to spend a fortune on huge media buying teams that can make costly mistakes.