Without having access to such information, we might be showing the wrong product and angle to the targeted audience, therefore we may end up getting a pretty low conversion rate.
If you're using Google Analytics to track your native advertising campaigns performance, then you might want to have all your vital campaign metrics accurately aggregated in one dashboard and translate your optimization tasks into automatic rules
As you can see, the first day was pretty good for a new campaign, with just about -20% ROI. After this, the 4th rule kicked in and doubled the budget the second day, from $100 to $200 which caused a new influx of publishers coming
If you have previously run performance-based marketing campaigns through a DSP, you know how easy it is to get traffic from multiple ad exchanges at once. But on the other hand, you certainly know how complicated it gets when you have to individually optimize every
Here's how you can quickly automate your Yahoo Gemini campaigns optimization without having to spend a fortune on huge media buying teams that can make costly mistakes.
Don't miss out to learn more about the ads most successful ads, verticals, networks as well as traffic network volumes behind 12 Billion visits through native ads only.
How many times have you spent most of your days changing site bids on your most promising or top performing Taboola campaigns? What about late nights and early mornings when you are running campaigns on a different time zone?
In this article you will find all the available tracking tokens/macros for Taboola. Detailed list of available tracking tokens/macros Below you may find the full list available tracking tokens provided from Taboola.
Recently we got several reports from our users where they were noticing a miss-match between the clicks from the traffic source and campaign link visits recorder in their tracker. At first we thought this could have been a possible issue with stats aggregation but