fbpx

5 Rules to Prevent Budget Waste on Your Native Campaigns

Over the past years Native Advertising has become one of the hottest traffic types for both brands and online marketers. Along with the rise of interest and competition, management of multiple campaigns has become a tricky process that can result in tremendous budget waste if not proactively prevented.

By leveraging the benefits of automatic optimization systems, brands and online marketers can proactively prevent budget waste as well as improve their overall campaigns performance.

TheOptimizer gives you the ability to take control of your traffic quality by implementing precision engineered auto-optimization rules. And because we love to make data-based decisions, our system accurately aggregates data from your traffic source and tracking system by giving you full visibility of your campaign’s funnel on several levels.

To better help you cut out poor performing/money-wasting placements, we have made a list of 5 Proven Rules to Prevent Budget Waste on Your Native Campaigns.

1. Block Low CTR Widgets

The goal of this rule is to block all widgets that have got a certain amount of impressions but very few clicks. It is true that these widgets do not cost you anything if you are paying CPC model, but they bring down you overall campaign CTR, and for many native platforms the CTR is an important parameter to prioritize the traffic.

Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions:  IF Impressions > 20000 and CTR < 0.05% and Revenue = $0

Block Low CTR Widgets - Bot Traffic

2. Low landing page CTR

The goal of this rule is to block all money sucking widgets marked as bots, means widgets with  low landing page CTR.

Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions:  IF Clicks > 50 and LP CTR < 10% and Revenue = $0

Block Low LP CTR Widgets - Bot Traffic

3. Very High landing page CTR

The goal of this rule is to block all widgets with LP CTR way over the normal values, also considered as bot clicks.

Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions:  IF Clicks > 50 and LP CTR < 75% and Revenue = $0

Block High LP CTR Widgets - Bot Traffic

4. Block Unprofitable Widgets

This rule will cut out all widgets that are in loss by -10% and more. You can customize cutting point by setting a custom loss percentage and cost on a placement level.

Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions:  IF Cost > $50 and ROI < 10%

Block Unprofitable Widgets

5. Block No Revenue Placements

This rule will block all placements that have spent $30 or more and have generated no revenue.

Rule Action: Execute or Alert & Execute
Period: Last 7 or Last 14 days
Rotation: Every 15 mins
Conditions:  IF Cost > $50 and Revenue = 0

Block No Revenue Widgets

Are you ready to get one step ahead of your competition? Signup today and Get 15 Days Free Access at TheOptimizer Native.

POST A COMMENT