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Pop Traffic 2017: The Year in Review

While scoring new competition levels and higher bid rates, again during 2017 Pop/Redirect resulted to be one of the most used traffic types in the affiliate industry.

But, what happened during 2017? Which countries had the hottest converting traffic? Who supplied affiliate marketers with good converting offers? What about traffic sources? What traffic volumes did they serve and from which publishers?

To better answer these questions, let’s get into a detailed review based on the information we found on two of the top rated Ad Intelligence platforms in the affiliate industry – Adplexity Mobile and SimilarWeb.

Top Targeted Countries

According to Adplexity Mobile, United States leads the classification of the Top Targeted Countries during 2017 with 65,153 detected campaigns, followed by United Kingdom with 61,656 campaigns, then Russian Federation with 53,301 campaigns. In a close difference to the top 3 countries, the list is followed by Germany, Australia, Italy, Canada, etc. For a detailed list of all detected campaigns by country, see table below.

Adplexity Mobile – Number of Mainstream Campaigns by Country during 2017

Country Camps Country Camps Country Camps
United States 65,153 Hungary 20,109 Taiwan (China) 13,813
United Kingdom 61,656 New Zealand 19,895 Arab Emirates 13,600
Russian Federation 53,301 Sweeden 18,752 Bulgaria 13,510
Germany 50,245 Switzerland 18,752 Singapore 13,373
Australia 40,578 Kuwait 18,692 Panama 13,310
Italy 40,454 Mexico 18,540 Qatar 13,049
Canada 37,187 Saudi Arabia 18,467 Guatemala 12,843
South Africa 28,666 Philipines 18,441 Japan 12,584
Viet Nam 28,275 Czech Republic 18,375 Dominican Republic 12,549
Spain 27,751 Finland 17,338 Lithuania 12,357
Turkey 25,462 Romania 17,179 Jordan 12,296
India 24,596 Belarus 16,981 Paraguay 12,148
Ireland 24,594 Pakistan 16,675 Iraq 11,036
Poland 24,498 Puerto rico 16,652 Ghana 10,557
Thailand 24,496 Malaysia 15,898 Norway 9,828
Ukraine 24,281 Hong Kong 15,627 Peru 9,318
Netherlands 23,384 Ecuador 15,477 Bahrain 9,163
Indonesia 23,245 Israel 15,269 Bosnia & Herzegovina 9,138
Argentina 22,257 Portugal 15,216 Nicaragua 8,772
France 22,184 Egypt 15,153 Bolivia 8,406
Brazil 21,789 Colombia 15,065 Bangladesh 8,348
Belgium 21,354 China 14,765 Nigeria 8,296
Serbia 21,203 Latvia 14,730 Croatia 8,285
Greece 20,795 Chile 14,654 Denmark 7,985
Austria 20,426 Sri Lanka 14,211

Alright, but who fed marketers with good performing offers during 2017 on more than 1.5 million campaigns? According to the number of campaigns detected by Adplexity Mobile, Mobusi leads the list of affiliate networks with almost 70k campaigns during 2017. This list is then followed by ClickDealer (50k), Mobidea (44k), Mundo Media (26k), Big Bang Ads (20k) and so on. Below you can find the list of total detected campaigns by Affiliate Network.

Number of Campaigns by Affiliate Network

Aff Network Camps Aff Network Camps Aff Network Camps
Mobusi 69,657 Glipsa 3,702 Adperio 963
ClickDealer 56,550 Bidder Place 3,643 Affiliaxe 926
Mobidea 44,644 YepAds 3,482 AdzMedia 919
Unidentified 25,952 Max Bounty 3,331 ClicksMob 886
Mundo Media 24,063 Clicksure 2,780 Buongiorno 867
Big Bang Ads 20,725 Taptica 2,753 Aragon Advertising 849
AdCombo 18,797 Adxmi 2,731 Art of click 819
Alibaba 17,603 Tapgerine 2,207 F5 Media 813
Bruce Lead 15,235 KissMyAds 2,164 Insparx 789
Avazu 11,681 Peerfly 2,068 AdAction 784
Zinq Media 11,401 RewardsAffiliates 2,040 Bitterstrawberry 744
LeadHits 8,889 MaxBounty 1,878 VikingClicks 708
Matomy Market 8,480 Wadogo 1,806 ArabyAds 636
Gotzha 8,372 BuzzCreators 1,716 MobileTraffic 579
Advidi 7,700 Mobifreak 1,600 CPA Matica 575
Spyke Media 7,258 Revi Media 1,471 Mobobeat 535
YeahMobi 7,237 ClickBank 1,425 MobPartner 441
Adsimilis 6,679 Motive Interactive 1,349 Affiliati 419
Splim Spots 5,981 Performance Revenues 1,198 TheMobiAdz 348
Neverblue 5,434 W2Mobile 1,169 Ad4Game 330
BinPartner 4,857 Crobo 1,135 vCommision 320
Mobvista 4,832 Digital Virgo 1,110
MPIRE 4,080 SpykeMedia 1,042
Fluent 3,796 ToroAdvertising 1,019
AppFlood 3,795 CPAGrip 1,007

Source: Adplexity Mobile

What traffic sources have been mostly used during 2017 and their top publishers

With traffic being one of the main components of an affiliate campaign, along with Adplexity’s stats, in this report we will go through the total recorded visits per traffic source according to SimilarWeb.

Adplexity Mobile – Number of Mainstream Campaigns by Traffic Source during 2017

Traffic Souce Camps
PropellerAds 361,921
PopCash 356,180
Popads 354,951
AdCash 176,717
Zeropark 68,294

SimilarWeb Pro – Number of visits per Traffic Source

Desktop Mobile Total
PropellerAds 4.164 B 18.810 B 22.974 B
PopAds 4.120 B 13.210 B 17.330 B
PopCash 1.500 B 3.540 B 5.041 B
Total 9.784 B 35.560 B 45.345 B

Domain Category Traffic Share
launchpage.org Internet & Telecom/Search_Engine 4.900%
mp3juices.cc Arts & Entertainment/Music & Audio 2.108%
shink.in Internet & Telecom 1.993%
vidup.me Internet & Telecom 1.976%
clipconverter.cc Computer & Electronics/Software 1.913%
youtube-mp3.org Arts & Entertainment/Music & Audio 1.881%
123movies.is Unknown 1.727%
fmovies.is Arts & Entertainment/Movies 1.628%
userscloud.com Internet & Telecom/File Sharing 1.507%
flashx.tv Adult 1.263%
fmovies.se Arts & Entertainment/Movies 1.080%
ytmp3.cc Unknown 1.073%
youtubeinmp3.com Arts & Entertainment 1.020%
4shared.com Internet & Telecom/File Sharing 0.992%
yalla-shoot.com Sports 0.927%
biqle.ru Arts & Entertainment 0.905%
gomovies.to Arts & Entertainment/Movies 0.791%
convert2mp3.net Arts & Entertainment/Music & Audio 0.777%
jkanime.net Arts & Entertainment/Animation & Comics 0.727%
1fichier.com Internet & Telecom/File Sharing 0.726%

Domain Category Traffic Share
gomovies.to Arts & Entertainment/Movies 6.667%
onlinevideoconverter.com Computer & Electronics 3.027%
youtubeinmp3.com Arts & Entertainment 2.479%
youtube2mp3.cc Unknown 2.360%
linkshrink.net Business & Industry 2.205%
yesmovies.to Arts & Entertainment/Movies 1.882%
flashx.tv Adult 1.844%
solarmoviez.to Arts & Entertainment/Movies 1.766%
jkanime.net Arts & Entertainment/Animation & Comics 1.685%
go.data1rtb.com Unknown 1.639%
fmovies.is Arts & Entertainment/Movies 1.631%
go.bcvc.mobi Unknown 1.422%
speedvideo.net Internet & Telecom/File Sharing 1.335%
mp3juices.cc Arts & Entertainment/Music & Audio 1.335%
cimaclub.com Arts & Entertainment/Movies 1.203%
mobile5shop.com Unknown 1.194%
putlockers.ch Arts & Entertainment/Movies 1.167%
gostream.is Arts & Entertainment/Movies 1.159%
gorillavid.in Internet & Telecom 1.129%
emp3s.co Arts & Entertainment/Music & Audio 1.115%

Domain Category Traffic Share
openload.co Internet & Telecom/File Sharing 13.976%
shink.in Internet & Telecom 3.616%
youtube-mp3.org Arts & Entertainment/Music & Audio 2.806%
ouo.press Internet & Telecom 1.149%
short.am Unknown 0.982%
rapidvideo.com Internet & Telecom 0.899%
oload.tv Internet & Telecom/File Sharing 0.884%
estrenosdoramas.net Arts & Entertainment/TV & Video 0.716%
flashx.tv Adult 0.686%
shink.me Unknown 0.624%
eurostreaming.club Arts & Entertainment/TV & Video 0.587%
veporn.net Adult 0.544%
mexashare.com Internet & Telecom/File Sharing 0.482%
drakorindo.co Unknown 0.472%
alltube.tv Adult 0.447%
egy.best Arts & Entertainment/Movies 0.444%
filmesonlinex.biz Arts & Entertainment/Movies 0.441%
hqq.tv Arts & Entertainment 0.419%
hqq.watch Unknown 0.408%
xmoviesforyou.com Internet & Telecom 0.395%

Domain Category Traffic Share
hublaagram.me Unknown 6.747%
flashx.tv Adult 4.169%
xn--72c9ah5dd7a5a9g5c.com Unknown 4.119%
openload.co Internet & Telecom/File Sharing 3.680%
youtube-mp3.org Arts & Entertainment/Music & Audio 3.420%
9emb.com Adult 2.228%
vlxx.tv Adult 2.071%
myreadingmanga.info Arts & Entertainment/Animation & Comics 1.774%
anonymz.com Internet & Telecom 1.334%
hqq.tv Arts & Entertainment 1.297%
m.veporn.net Unknown 1.194%
jkanime.net Arts & Entertainment/Animation & Comics 1.128%
estrenosdoramas.net Arts & Entertainment/TV & Video 1.068%
sexix.net Adult 1.024%
hitomi.la Adult 0.950%
hqq.watch Unknown 0.896%
tamilyogi.fm Unknown 0.782%
streamcomplet.com Arts & Entertainment/Movies 0.773%
videobokepsex.co Adult 0.639%
vezi-online.com Arts & Entertainment/Movies 0.395%

Domain Category Traffic Share
shink.in Internet & Telecom 12.216%
wlt.kd2244.com Unknown 4.152%
pornwave.com Adult 2.984%
short.am Unknown 2.078%
shink.me Unknown 1.490%
ouo.io Internet & Telecom 1.386%
serv.clicksor.net Unknown 1.254%
bananaporn.tv Adult 1.208%
filter.bizzclick.com Unknown 1.177%
a.backclick.net Unknown 1.059%
yespornplease.com Adult 0.944%
cpxdeliv.com Unknown 0.833%
gamovideo.com Internet & Telecom/Chats_and_Forums 0.770%
jkanime.net Arts & Entertainment/Animation & Comics 0.640%
gorillavid.in Internet & Telecom 0.613%
imgsrc.ru Arts & Entertainment/Photography 0.602%
yourporn.sexy Adult 0.596%
neko-miku.com Arts & Entertainment/Animation & Comics 0.590%
xxlargepop.com Unknown 0.577%
globaladmedia.net Unknown 0.565%

Domain Category Traffic Share
code.poptm.com Unknown 13.441%
cpxdeliv.com Unknown 8.258%
ioredi.com Unknown 7.918%
fedsit.com Internet & Telecom/Search_Engine 6.781%
pttsite.com Internet & Telecom/Search_Engine 6.100%
xxlargepop.com Unknown 5.981%
wlt.kd2244.com Unknown 4.809%
myreadingmanga.info Arts & Entertainment/Animation & Comics 3.289%
shink.in Internet & Telecom 3.074%
popearn.com Finance/Financial_Management 1.928%
aclickads.com Internet & Telecom/Search_Engine 1.735%
hypoot.com Unknown 1.498%
core.royalads.net Unknown 1.422%
pebadu.com Unknown 1.102%
iendoo.com Unknown 0.838%
popunderzone.com Unknown 0.758%
neko-miku.com Arts & Entertainment/Animation & Comics 0.742%
ads.fxvidz.net Unknown 0.729%
yourporn.sexy Adult 0.654%
seuseriado.com Arts & Entertainment/TV & Video 0.635%

Final Thoughts

There are rumors that 2018 will mark the death of intrusive ads including Pops. Well, it isn’t going anywhere for sure, even though it’s well known to be a little or no user intent at all type of traffic. Numbers show that it still converts pretty well and can generate consistent X,XXX daily profits.

But what will change in 2018?

For sure  there’s no doubts that Mobile will again dominate and competition will be even tougher. Also as the industry is moving more towards automation, the old school way of manually optimizing campaigns will result in an excessive time and budget waste.

Ready to become one of the early adopters of automation?
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