Automating NativeAds Optimization using Google Analytics
Whether you are promoting your own e-commerce products, affiliate offers or running traffic arbitrage through paid native advertising, Google Analytics is one of the best free options you have to track your campaigns. Of course, it has great tracking and reporting capabilities, but when it comes to tracking cost and revenue on multiple campaign levels and use these data to optimize your campaigns, it gets quite complicated.
Hopefully, technology and automation help on sorting out these complications, making your campaigns management process easier than ever. Let’s get into more details, to give you a better understanding of what we’re talking about.
Combined Accurate Cost and Revenue in a Single Dashboard
In order to properly optimize your campaigns, you have to download separate CSV reports from the traffic source and Google Analytics for each campaign, import this data into a spreadsheet application, then spend some valuable time to combine all the statistics into a single report. It may be fine to do such a process every few days on a single campaign, but when you’re running multiple ones, it gets quite a time consuming and complicated.
Now, you can have TheOptimizer Native combine all your campaigns statistics automatically for you. Simply connect your Google Analytics and traffic source accounts via API and it will do the rest.
Optimizing campaigns using Google Analytics and a Click tracker
In addition to Google Analytics, sometimes you may need to use a click tracker to be able to track the performance of your campaigns.
A common scenario is the one where instead of sending the visitors directly to your product/offer page, you send them to a warm-up page (under the same domain). Then using a click tracker (like Voluum, Thrive, FunnelFlux, etc) you are able to measure the clicks to your product/offer page and optimize accordingly.
Since TheOptimizer Native offers support for such scenarios, it gives you the power to optimize your campaigns using data from both Google Analytics and your click tracker under the same campaign.
Optimize Campaigns Using Automatic Rules
By having all your campaigns statistics accurately combined in TheOptimizer Native, the next step is to automate your routine optimization tasks. Create rules to automatically Pause/Activate Campaigns, Widgets or Ads, Change Bids and Budgets and much more.
Example Rule 1
Example Rule 2
Example Rule 3
Expand section below for a full list of the Google Analytics metrics reported in TheOptimizer Native
Standard GA metrics
- Page Views
- Session Duration
- Bounce Rate
- Time on Page
- Average Time on Page
- New Users
- Goal 1 Start
- Goal 1 Completion
- Goal 2 Start
- Goal 2 Completion
- Goal 3 Start
- Goal 3 Completion
- Goal 4 Start
- Goal 4 Completion
- Goal 5 Start
- Goal 5 Completion
In addition to the above, if you’re running traffic arbitrage campaigns with Adsense, you can automate your optimization tasks based on the below metrics.
- Adsense Ad Views
- Adsense Ad Unit Views
- Adsense Page Impressions
- Adsense Ad Clicks
- Adsense Revenue
- EPAC – Earning per Adsense Clicks
- EPS – Earning per Session
- EPV – Earning per View