Check out the step-by-step break down of this Native to Search Arbitrage campaign that yielded 37%+ ROI on Auto-Pilot with just 10 simple optimization rules
This article will guide you through a detailed walkthrough on how Native to Search Arbitrage Whaworks and the setup you need to efficiently such campaigns
Designed with extensive user feedback in mind, our updated new interface makes it even easier to manage and optimize your native advertising campaigns on auto-pilot
Tired of dealing with poor-performing publishers or push ads that just waste budgets? No landing page clicks, no conversions – no nothing. What about scaling up or down your campaigns right on time? Also, what if you could create dynamic rules that can be adopted to any campaign? Check this…
Use TheOptimizer’s Campaign Performance Calculator before launching a new native advertising campaign. Simply plug in the numbers from your rep to find out what kind of metrics you need to hit to profit!
This simple trick will help you explore audience demographic details for your native advertising campaigns’ for free using Google Analytics. Follow the step-by-step instructions in this guide
We are looking forward to meeting our old friends and establish new connections. So make sure to mark your schedule and stop by our booth C63 and talk about automation and optimization for native, pop, push and dating traffic.
If you’re using Google Analytics to track your native advertising campaigns performance, then you might want to have all your vital campaign metrics accurately aggregated in one dashboard and translate your optimization tasks into automatic rules
As you can see, the first day was pretty good for a new campaign, with just about -20% ROI. After this, the 4th rule kicked in and doubled the budget the second day, from $100 to $200 which caused a new influx of publishers coming in and lowered the overall ROI to -35%.
If you have previously run performance-based marketing campaigns through a DSP, you know how easy it is to get traffic from multiple ad exchanges at once. But on the other hand, you certainly know how complicated it gets when you have to individually optimize every exchange. Especially when it comes to fine-tuning publishers, ads, exchange bids, publisher bids and so on.